User eXperience (UX) 

User experience design (UX) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
The UX is everything that happens to your users when they interact with your business or organisation via your website, application or online communications.
Successful companies like Google, Twitter, eBay and Amazon have recognised that the User Experience has a direct impact on their bottom line. These companies didn’t succeed by chance.
They continuously test every aspect of their business with real users to ensure high levels of customer satisfaction.
That’s because on the internet, the customer is king.
At any point your visitors can opt to leave your website and go elsewhere – usually to a competitor.
Effectively if your users can’t find information easily or have trouble buying your products they will quickly leave your website and shop elsewhere..

Do you want to understand what is User Experience Design ? Watch this 6min video :

Key points :

You will find below the main activities of an UX designer :

Strategy and Content:

  • Competitor Analysis
  • Customer Analysis
  • Product Structure/Strategy
  • Content Development

Wireframing and Prototyping:

  • Wireframing
  • Prototyping
  • Testing/Iteration
  • Development Planning

Execution and Analytics :

  • Coordination with UI Designer(s)
  • Coordination with Developer(s)
  • Tracking Goals and Integration
  • Analysis and Iteration

The design process can be explain like this :
First the Research –> Prototype –> Iterate –> Test –> Prototype –> Iterate –> Test –> Prototype…

 User Interface (UI)

The question of “ What is user interface design? ” is difficult to answer by its ranging variety of misinterpretations
While UX is a conglomeration of tasks focused on optimization of a product for effective and enjoyable useUI is its compliment, the look and feel, the presentation and interactivity of a product.

To be sure to understand the difference between User Experience & User Interface, watch the 10 min video about the difference between these 2 jobs :


Key points :
Let’s have a quick look at the UI designer’s responsibilities:

Look and Feel:

  • Customer Analysis
  • Design Research
  • Branding and Graphic Development
  • User Guides/Storyline

Responsiveness and Interactivity:

  • UI Prototyping
  • Interactivity and Animation
  • Adaptation to All Device Screen Sizes
  • Implementation with Developer

To conclude

“Something that looks great but is difficult to use is exemplary of great UI and poor UX.
While Something very usable that looks terrible is exemplary of great UX and poor UI.”


Design ThinkingAgile project & Lean Startup are project methodologies which need UX & UI designers to succeed.

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